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Cue
Team
CCO: Colin Jeffery,
CD: Natalie Perry, CD: Joe Ciccarelli
Cue is a healthcare technology company with a mission to
empower people to live their healthiest lives. After already
launching a successful at-home Covid reader, their next move was
to bring consumers a variety of at-home personal health tests. From food-sensitivity, heart health and sexual health tests, we were tasked to develop a campaign to launch this new division. Needing to find a way to break through the boring clutter in healthcare, we tapped into the insight that people really want to be in complete control of their health. So much so, that they’re a bit of a control freak. We took this phrase that’s typically a negative and flipped it on its head, turning it into exactly what you want to be
when it comes to your own health.
When it comes to your health, it's good to be a control freak. It's even healthy to be one.
