JCP

Here, take this retail brand that’s on the brink of bankruptcy and breathe new life into it. But don’t just keep the company in business, fix the relationship with current customers and bring new ones through the doors. Not an easy task, but one that was exciting to take on. With JCP being a brand for everyday people, we focus on pairing style with fit. Because when something fits you just so, you feel like you can take on the world. When it fits you feel it. We worked on all pieces of their business from fashion to exclusive bridal jewelry as well as their home goods line. Creating thousands of pieces of content on a fast-paced schedule.

Before we took the business over, JCP had nine straight quarters of decline in sales. The first quarter it was under our control it started to grow. And we had an overall eight quarters of growth to follow.

Longest/farthest shoot: We created 5 unique spots for the Oscars,
shot over 28 days in Uruguay.