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Lubriderm
Role
ECD: Karen Cathel,
CD: Natalie Perry, CD: Joe Ciccarelli
Lubriderm is derm-devoloped differently. And after years of
being absent from media, they were ready to move past their iconic alligator character and support their products with a fresh new campaign. They offer simple, effective formulas for everyday people. So we balanced the clinical/scientific expertise of the brand with a fresh approachable modern tone/look. Our new spokesperson educates with a cheeky playfulness. The stylized set allowed for real-life scenarios in a clean and beautiful way. We found a fresh way to stand out from the skincare category and appeal to
a younger audience.
Different, makes a difference.
On set: We shot this campaign at Barrandov Studio, one of the largest and oldest film studios in Europe. Also, where Hitler made many propaganda films (shivers down spine).
